Talk: How neuroscience challenged marketing rules
Talk: How neuroscience challenged marketing rules 27 April, 2022 18:30 – 20:00 £15.00 How important is attention to advertising? What’s more relevant, explicit brand recall or implicit brand associations? Why aren’t consumers always rationale? Recent advances in psychology and neuroscience are challenging the way businesses interact with consumers. Using learnings gathered by Nielsen IQ’s neuroscience …