2021

Talk: How neuroscience challenged marketing rules 27 April, 2022 18:30 – 20:00 £15.00 How important is attention to advertising? What’s more relevant, explicit brand recall or implicit brand associations? Why aren’t consumers always rationale? Recent advances in psychology and neuroscience are challenging the way businesses interact with consumers. Using learnings gathered by Nielsen IQ’s neuroscience …

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Talk: The Royals – Faces, Emotions, and Behaviour Revealed 25 May, 2022 18:30 – 20:00 £15.00 Global Expert in Facial Expressions, Emotions and Behaviour, Adrianne Carter, The Face Whisperer will be taking a look at the Royals and what they reveal about how they’re really feeling.  From our Queen to her grandchildren and all in …

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Talk: How brand owners can improve their luck 29 March, 2022 19:00 – 20:00 £20.00 Overview: Andy Nairn is the founder of top creative agency Lucky Generals and author of a new book, Go Luck Yourself. In this fun and interactive talk, he’ll explore the reasons why luck is such a taboo topic in Western …

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Talk: Rory Sutherland: Is Growth a Marketing Problem? 30 November, 2021 18:30 – 19:30 £15.00 Standard assumptions in economics assume all the persuasive work has already been done, leaving economic models of business to concentrate on optimising everything else – the efficient satisfaction of pre-existing demand. But is this really the major constraint any more? …

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Webinar: DON’T PANIC! How Brands Can Thrive in Chaos (Part 2) 23 June, 2021 15:00 – 16:00 Minimum donation £1 This event will explore how brands may be affected by the shifts and changes in how we live our lives, our values, what is precious to us, the way we work and how we relate …

Webinar: DON’T PANIC! How Brands Can Thrive in Chaos (Part 2) ادامه »

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Webinar: DON’T PANIC! How Brands May Thrive in Chaos 19 May, 2021 11:00 – 12:30 Voluntary Donation The first of two online events from the British Brands Group focuses on changing routes to market and the implications for brands. Book Tickets The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors Spread …

Webinar: DON’T PANIC! How Brands May Thrive in Chaos ادامه »

Talk: The Impact of Neuroscience on Design with Jeremy Lindley 16 September, 2021 18:30 – 20:00 £24.95 How do the messages our eyes send to the brain get interpreted? Why do some images have such rich meaning to us? How does recognition and attention work? Delving into semiotics, neuroscience and heuristics, Diageo’s Global Design Director …

Talk: The Impact of Neuroscience on Design with Jeremy Lindley ادامه »

Talk: How to decode facial expressions and reveal advanced advertising strategies 22 June, 2021 18:30 – 20:00 £24.95 In this live talk Adrianne Carter, aka the Face Whisperer, will be speaking about facial expressions of emotion and how to recognise what they mean and how to decode them in the context of advertising for brands. …

Talk: How to decode facial expressions and reveal advanced advertising strategies ادامه »

Webinar: Making great beer, that’s alcohol-free 11 March, 2021 18:00 – 19:00 Review – Coming Soon James Kindred, co-founder of Big Drop Brewing Co, will talk through the story of how Big Drop was created, the challenges of creating an engaging brand in a poorly perceived category and how to pivot in a pandemic. What …

Webinar: Making Great Beer, That’s Alcohol-Free ادامه »